Cloudflare, Inc. (NYSE: NET), the leading connectivity cloud company, today announced Defensive AI, a personalized approach to securing organizations against the new wave of risks presented by emerging technology. Threat actors have begun to successfully test the limits of AI-enhanced attacks, using the power of AI to launch sophisticated phishing scams, help write malicious code and supercharge attacks on critical business functions. Leveraging the unique traffic patterns of an organization, Cloudflare’s Defensive AI keeps defenders a step ahead of threat actors, by providing tailored mitigations that enable protection of critical applications and entire networks.
The crown jewels and trade secrets of organizations vary, and to protect them, organizations require highly agile security strategies. While AI holds tremendous potential for organizations, it also allows threat actors to rapidly increase their effectiveness and renders one-size-fits-all security offerings obsolete. Adopting a personalized approach to security – looking at an organization’s own traffic patterns – has the power to shift the cybersecurity balance back in favor of defenders.
“Fighting AI with AI is now a non-negotiable. And a personalized approach to protect data and defend against complex threats unique to an organization’s attack surface, at-speed, and scale, is paramount,” said Matthew Prince, CEO and co-founder at Cloudflare. “By understanding ‘normal baselines’ in a customer's environment and mitigating the threats that will move the needle towards increased resilience, Defensive AI is the crucial edge defenders need to stay ahead of today’s adversaries.”