Code and Theory, a digital transformation and engineering network that is part of Stagwell (NASDAQ: STGW), today announced an artificial intelligence collaboration with Oracle Cloud Infrastructure (OCI). The partners will combine OCI's AI infrastructure capabilities with Code and Theory's award-winning digital-first creative thinking to unlock AI-powered innovation at scale for the agency's diverse client base, initially targeting financial, automotive, hospitality, and retail industries.
"Right now, companies are grasping to understand and embed artificial intelligence technology. As touchpoints become increasingly interconnected, businesses that are looking to succeed must understand the need to embed AI across the entire ecosystem as opposed to purely generative and one-off use cases," said Code and Theory Executive Chairman and Co-Founder Dan Gardner.
This preferred collaboration is the latest in continued investments by Code and Theory network to unleash the growth potential of creative technology across the entire business offering. Most recently, the network expanded its digital transformation and engineering globally with the addition of YML, creating a truly integrated network with a breakdown of 50% engineers and 50% creative talent to deliver end-to-end client solutions.
"To drive long-term success in today's business environment, our customers need answers and insight faster than ever," said Jay Jackson, vice president, AI and ML, Oracle. "Our collaboration with Code and Theory will deliver the best of both companies' expertise to help customers across all industries bring their AI services to market and overcome the multitude of challenges they face."