Today, IBM (NYSE: IBM) and Salesforce (NYSE: CRM) announced a collaboration to help businesses worldwide across industries accelerate their adoption of AI for CRM. Together, the two companies support clients to revolutionize customer, partner and employee experiences, while helping safeguard their data.
IBM Consulting and Salesforce are working with our shared clients to help accelerate business transformations with generative AI. Clients can now access the following:
Driving adoption of AI technology: IBM Consulting will use its industry expertise and innovative delivery models, including its IBM Garage methodology, an operating model for business transformation, to guide clients through the adoption and deployment of Salesforce AI technologies. This approach is designed to help drive efficient integration across Salesforce's AI technologies, including Einstein, Sales Cloud, Service Cloud, Marketing Cloud and Slack.
Integrating data and insights: In addition to helping clients effectively deploy Salesforce's generative AI tools, IBM Consulting can complement those solutions with IBM watsonx, an enterprise-ready AI and data platform that embraces open standards. Watsonx can reveal the data locked in backend systems to help create dynamic user and employee experiences.
Accelerating value through delivery: Through IBM Consulting Managed Services for Salesforce, shared clients will have access to a suite of AI experience and implementation accelerators. This delivery and management model is designed to help customers deploy, scale and enhance Salesforce. For example, IBM Data Classifier, an AI-powered application trained on industry-specific data models, helps to reduce the data mapping process.
"We see how the need to increase employee productivity while simultaneously elevating the customer experience with speed, personalization, and convenience has surged exponentially," said Matt Candy, Global Managing Partner, Generative AI, IBM Consulting. "Through our collaboration with Salesforce, we can help empower enterprise clients to scale and accelerate the adoption of generative AI that will support them to meet their business needs."