Mapp Cloud enhances its Magento integration

Mapp, the international provider of insight-led customer experiences today announced the enhanced integration for Mapp Cloud - Magento (Adobe Commerce). eCommerce brands using Magento can now seamlessly integrate their online shops with Mapp Cloud, connecting their product catalogue, customer behavior and transactions in Mapp to enable Insight-led Customer Experiences via email, SMS, Mobile Push, In-App and WebPush.

By integrating Magento with Mapp Cloud, eCommerce brands gain access to actionable data and can personalize customer experiences with Mapp's AI-powered product recommendation engine. Additionally, businesses will gain valuable insights into product trends and understand how their offerings impact customer engagement and loyalty.

This extension also enables over 20 pre-configured eCommerce and Consumer Insights dashboards to start analyzing customer behavior right away. Once active, eCommerce brands can trigger omni-channel campaigns including Abandoned Cart, New Product Launches, Price Drop and Back-in Stock.

Ricardas Montvila, VP Global Strategy at Mapp, comments: "We are delighted we can now offer Mapp Cloud customers a seamless integration with Magento shops to deliver real-time, insight-led marketing capabilities, enabling personalized experiences and successful cross-channel campaigns. Our customers will now benefit from another trusted data source for even more targeted marketing and improved customer experiences."

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