Unlocking the Strategic Value of Your Network in an Unpredictable Economy

Will’s deep experience in GIS system design, deployment and operations, as well as his technical and applied business experience, enables him to deliver high-value geospatial business insight and product vision. As the CEO of VETRO, Will leads a diverse technical team delivering a transformational and category-expanding fiber management software platform. Will holds a Master of Science degree in Geographic and Cartographic Science from George Mason University and a BS in Foreign Service from Georgetown University. Will’s mission is for VETRO to become the best broadband network mapping platform in the world, enabling competitive network operators to modernize the internet at the infrastructure level. Will leads the team that is building the digital home of the physical internet.

Pete Pizzutillo serves as the Head of Marketing at VETRO Inc. and is the founder and host of the Broadband Bunch Podcast. Before joining VETRO, Pete was Vice President of Sales and Marketing at ETI Software, a BSS/OSS provider. With a background in product management, sales, and marketing, Pete has contributed to various software companies' client engagement and demand generation. His career journey includes diverse marketing roles in multiple industries, initially starting as an art director in an advertising agency. Pete is an alumnus of The Pennsylvania State University, holding degrees in Business Administration and Art. Connect with Pete on LinkedIn or Twitter: @pizzutillo.

Linda Hardesty is Chief Analyst, Communications Technologies, for Fierce Network Research, covering wireless and wireline networks, broadband and communications service providers. She oversaw broadband coverage as former Editor in Chief of Fierce Telecom and Executive Editor for the award-winning Fierce Network. She's been a trade journalist since the mid-1990s covering the business and technology of telecommunications networks. Her editorial content for Fierce Network won a 2024 Eddie and Ozzie Award in the Planned or On-location Coverage category for Fierce Network's 2024 reporting from Mobile World Congress. Prior to Fierce, she wrote for SDxCentral, Communications Technology/CableFax, and Cable World.