Cellular and Wi-Fi use—by operator and data plan type—for Verizon, AT&T, T-Mobile and Sprint, January 2018

A perennial question in the wireless industry is: How much data are customers using and how are customers paying for that data? 

Thanks to a partnership between FierceWireless and Strategy Analytics, we hope to shed some light on the situation. The below data, from Strategy Analytics’ AppOptix service, show how often Android wireless users stray from cellular networks and onto Wi-Fi networks—and how that differs among customers of Verizon, AT&T, T-Mobile and Sprint.

But perhaps more interestingly, Strategy Analytics’ data also offers a breakdown of customers’ service plans, showing the amount of cellular and Wi-Fi data consumed by unlimited data customers and how that compares to customers with monthly data allowances and pay-as-you-go plans.

Read on to find charts detailing the information and the actual numbers used. Below that is a detailed explanation about how Strategy Analytics obtained its data. Click here to learn more about Strategy Analytics’ AppOptix service.

This is a recurring, monthly feature from FierceWireless. For numbers from December 2017, click here. The numbers can fluctuate up and down from one month to another due to a variety of factors including holidays, movie and TV releases, weather and other issues. For example, cellular usage is down across the board for all carriers in January when compared with December—a drop that also happened last year.

The below information is from January 2018. We hope you enjoy it!

Strategy Analytics’ AppOptix data comes from a panel of 4,000 Android phone users annually who agreed to let the firm monitor their data usage and also who provided their demographics and network plan information. Panelists update their profile—including information on their data plan and device purchases—on a regular basis.