- SK Telecom is developing Aster, a personal AI agent for smarter, personalized services
- Telecom-specific LLMs are being fine-tuned for secure, accurate AI performance
- AI is seen as a new interface, transforming user experiences and driving growth
In an exclusive interview with Fierce Network, Jeong Minyoung, the head of SK Telecom's GPAA (Global Personal AI Agent) Service Office, highlighted the company’s growing focus on AI and its potential to reshape the telecom industry. Speaking about the rapid advancements in large language models (LLMs), Jeong emphasized that specialized models fine-tuned for telecom data are critical for delivering high-quality services.
"We have put a lot of thinking into what services we can provide to the users with the help of AI," Jeong told Fierce. "That's where Aster comes in."
Introduced late last year, Aster is SK Telecom's personal AI agent that is designed to enhance user experience and unlock new service potential. Leveraging the company’s extensive customer touchpoints, Aster aims to provide personalized assistance to users—from helping plan weekend activities to recommending purchases.
Jeong likened AI’s transformative power to the telecom shift from wired to wireless, describing it as a new interface that could revolutionize the user experience. The most exciting part for Jeong? The fact that AI "can help people to do something they previously thought they could not do."
Catch more of Jeong's insights in the video above, or watch it on YouTube here.
Ed. Note: This article was written with the help of GenAI.